A Model for Success “made in Germany”
The German sales and service affiliate has repeatedly managed to record a significant growth and to gain a considerable market share while growing faster than the industry. This success can be ascribed to the nationwide positioning of the company with a competent team and the innovative strength of the brand.
The German affiliate of Wacker Neuson offers its comprehensive product and service portfolio via a sales and service network with over 100 locations throughout the country.
In addition, Wacker Neuson Germany pursues a multi-channel approach, and has complemented its own sales branches and the cooperation with strategic partners in 2016 with a digital channel, the E-Store. Wacker Neuson partners are connected to this platform via the so-called E-Partner portal. Thus, customers and dealer partners can access all relevant information at any time via this new channel and order products, accessories, genuine parts and services directly. This new digital channel completes and supports the existing structures, as sales and service in the branches, in the field, and on the 24/7 hotline. Thus, Wacker Neuson guarantees quick reaction times. With this approach, Wacker Neuson reflects the information and buying behavior of the customers and combines the pace of the online world with the expertise of the sales, service and rental staff. The company thus is a pioneer in the digital transformation within the industry, always keeping the customers and their needs in mind.
Individual services round off the offer by Wacker Neuson in Germany and fulfill customer requirements: Repair and maintenance, used machines, machine rental or financial solutions, Wacker Neuson offers everything customers need in one stop—thus fulfilling the brand promise “Wacker Neuson— all it takes!”. As required, the company also deploys mobile service technicians on construction sites. Thus, customers quickly get professional assistance and there are no long downtimes. Customers can bridge busy periods or special projects with rental machines from the extensive range of the Wacker Neuson rental park comprising of more than 10,000 pieces of construction equipment, machines and special attachments.
New, particularly economical and environmentally friendly technologies excite Wacker Neuson customers. In order to convince themselves of the machine in action, customers can test products before purchase. Their solid build quality, durability and the high value retention make Wacker Neuson products attractive used machines as well. With the “Premium Used” program, Wacker Neuson offers young used machines with a quality guarantee and an extensive warranty package. Customers also benefit from flexible financing solutions, for both new and used machines which are provided by Wacker Neuson Finance. The finance experts know the specific requirements of the customers and submit a tailormade offer.